Kendoo returned from BiS SiGMA South America with valuable insights, new connections, and a clear vision for growth in one of the industry’s most promising regions. Represented by Sales Manager Olga Ermel and Account Manager Mariely Alves, the team engaged with leading operators, explored emerging trends, and showcased Kendoo’s portfolio to a highly receptive audience.

A Market Full of Momentum

BiS SiGMA South America proved to be more than just a networking opportunity - it was a window into a rapidly evolving market. As regulatory frameworks, particularly in Brazil, continue to take shape, the region is quickly becoming a focal point for iGaming expansion.

“South America is full of potential, with strong and ambitious participants,” said Olga Ermel. “As regulation develops, we see a real opportunity to build a structured and sustainable presence in the region.”

The event brought together key industry players, allowing Kendoo to better understand both the commercial landscape and the expectations of local operators.

Strong Demand for Kendoo’s Portfolio

We're not bragging! Throughout the expo, Kendoo experienced a steady flow of interest from operators, many of whom were already familiar with the brand. The feedback was consistently positive, with particular emphasis on the visual quality, gameplay speed, and engaging mechanics of Kendoo’s titles.

“Operators were genuinely impressed,” Olga noted. “They highlighted our animations, fast-paced gameplay, and the overall experience our games deliver.”

Classic slot formats also emerged as a key area of demand, an area where Kendoo’s portfolio performs especially well. This alignment with market preferences positions the company strongly as it expands its footprint in the region.

Understanding Player Preferences

From a product perspective, the insights gathered confirmed a clear direction for the South American audience. Simplicity, clarity, and engaging gameplay are key drivers of success, particularly in Brazil.

“Players here prefer games that are easy to understand but still visually dynamic and exciting,” explained Mariely Alves. “There’s a strong demand for engaging features with clear win potential.”

Among the mechanics, Hold and Win slots stood out as a clear favourite. Operators highlighted its strong performance, driven by the anticipation of big wins and immersive bonus rounds that help boost player retention. Kendoo’s guide to Hold and Win mechanics explains this better.

Kendoo’s existing portfolio aligns well with these expectations. “Our games strike the right balance between simplicity and engagement, which resonates strongly with players in this market,” Mariely added.

Standout Titles and Engagement

During live demos, several titles captured the attention of partners, including Locomotoro, Zeus Power, and Coin Tornado. Their strong themes and dynamic features made them natural conversation starters and demonstrated the appeal of Kendoo’s content in a competitive environment. You can try these demos today by clicking the links above.

The Infingame stand saw consistently high engagement, with partners eager to explore Kendoo’s offering, integration options, and plans for entering the regulated Brazilian market.

“Most conversations revolved around certifications, timelines, and how we’re preparing for Brazil,” said Mariely. “There’s a clear interest in working with compliant and well-prepared providers.”

Partnerships and Strategic Opportunities

One of the most important outcomes of the event was the volume of promising partnership opportunities. Interest came particularly from leading online casino operators in the region, many of whom are now in active discussions with Kendoo.

“The strongest interest came from top-tier operators,” Olga shared. “We’re now following up on a number of highly promising partnerships.”

Flexibility in integration also emerged as a key factor. While many Brazilian operators prefer direct integrations, Kendoo continues to support both direct and aggregator-based distribution models, ensuring it can meet a wide range of partner needs.

Looking Ahead: Brazil and Beyond

As Brazil moves towards a regulated iGaming environment, Kendoo is preparing to enter the market with a clear and focused strategy. Rather than viewing regulation as a challenge, the company sees it as a foundation for long-term growth.

“We see regulation as an opportunity to build a sustainable presence,” Olga explained. “By working closely with trusted partners, we can ensure efficient market entry and deliver value to both operators and players.”

From a product standpoint, localisation and certification will be key priorities, alongside maintaining a consistent pipeline of new releases.

“Player expectations will continue to grow,” Mariely noted. “There will be increasing demand for high-quality, localised content with strong performance and engaging features.”

A Clear Takeaway

BiS SiGMA South America reinforced Kendoo’s position as a strong contender in the region. With a portfolio that aligns closely with market demands, growing brand recognition, and a flexible approach to partnerships, the company is well equipped to expand its presence.

As Olga summarised: “There is strong demand for high-quality content in South America, and we’re confident in our ability to build long-term, valuable partnerships in this market.”

Kendoo will appear in future large-scale conferences and expos this year. Follow Kendoo to keep updated. You can also explore partnership opportunities with Kendoo by contacting us.