iGamingExpert recently sat down with marketing leaders from across the iGaming space to explore the strategic importance of rebranding in today’s competitive landscape. Among the experts interviewed was Olena Repey, Head of Marketing & Communication at Kendoo.
In the feature, Olena shared the story behind the launch of the Kendoo brand, not as a rebrand, but as the birth of a new identity. She highlighted the studio’s evolution from a successful outsourcing developer to an independent game provider, and how the Kendoo brand was carefully crafted to reflect its mission, values, and creative strengths.
The conversation also touched on building player trust, aligning brand and product strategy, and the long-term impact of strong brand identity in B2B iGaming.
Read the full article here: https://igamingexpert.com/features/roundtable-the-art-of-the-rebrand/
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