The Gamblest sat down with commercial leaders across the iGaming sector to explore how partnerships are evolving into a key driver of business growth. Among the voices featured is Kate Romanenko, Head of Commercial at Kendoo, who shared her perspective on what makes collaborations truly valuable in today’s highly competitive and fast-moving market.
In the interview, Kate highlights the importance of balancing personal connection with professionalism, using both soft skills and industry expertise to build trust and long-term value. She explains how successful partnerships are built not only on distribution but on added value, adaptability, and open communication, especially in a landscape where new operators emerge rapidly and market trends shift almost overnight.
“We focus on strategies that prioritise the happiness, understanding, and trust of our employees and clients,” Kate shared. “That’s how we grow our business - together.”
Kate also discussed the challenges that come with scaling partnerships, the importance of cultural alignment, and why investing in people is essential for navigating regulatory changes and entering new markets.
Read the full interview on The Gamblest: https://www.thegamblest.com/igaming-talks-interview-with-kendoos-kate-romanenko/
