Kendoo’s Head of Commercial, Kate Romanenko, recently sat down with G3, one of the industry’s leading global media outlets for gaming news and insights, to discuss the art and science behind modern slot design.

In the interview, Kate explored how symbolic elements, background art, and animation work together to create immersive storytelling in slot games. She highlighted the importance of striking the right balance between decorative flair and gameplay clarity, ensuring visuals always enhance rather than distract from the player experience.

Kate also shared insights from Kendoo’s hit title 3 Hungry Pandas, where playful character design and interactive animations transformed a simple mechanic into a memorable and emotionally engaging experience.

When asked about AI-driven and adaptive visuals, Kate emphasised Kendoo’s philosophy of applying new technology with purpose: “It’s not about novelty, but about using tools where they genuinely enhance gameplay, while keeping clarity and emotional connection at the core.”

The feature in G3, a publication that has been covering sports betting, land-based, and online gaming since 2002, reflects Kendoo’s growing presence in industry conversations about design, innovation, and player engagement.

👉 Read the full interview with Kate on G3 at https://g3newswire.com/magazines/g3-september-2025/