“Creating engaging gameplay that appeals to players is the key to long-term success for online casinos.”
Kendoo’s Head of Commercial, Kate Romanenko, recently sat down with Talk Gambling to discuss the art of building game families in online slots. In the interview, “Let’s Talk Gambling: Shaping Successful Slot Game Series”, Kate explains why sequels and franchises are more than just a trend, they are a sustainable way to deliver value for both players and operators.
Kate highlights that when a new slot instantly connects with players, it sets the stage for future sequels built on proven mechanics and recognisable themes. By expanding on what players already love, game families provide familiarity and trust, while operators benefit from stronger engagement and a dependable content pipeline.
At Kendoo, this approach is guided entirely by data-driven insights. Kate points to the success of 3 Hungry Pandas, where high player retention and feature engagement signalled clear franchise potential. Similarly, she notes how the continuity between Hot Chilli Joker and its sequel 3 Chillies Joker balances familiar mechanics with fresh innovations to keep gameplay exciting.
As the iGaming landscape evolves, Kate believes that slot game families will continue to play a key role in shaping the future. Success, she stresses, depends on analysing player behaviour, maintaining quality, and adapting to changing trends without losing the core appeal.
👉 Read the full interview about successful slot game series with Talk Gambling here.
